The State of Modern Dating
From "Hey" to "We"
We ran the numbers*.
Here's the entertaining and insightful evidence on what actually leads to real connections in online dating.
Born on Valentine's Day!
Viber Dating was launched on February 14, 2025, within Viber. The app millions worldwide trust for their most important conversations is now helping thousands find love. We explored how our users interacted on Viber Dating. Here are our actionable insights about the moments that spark connection, the realities of modern dating, and the dos and don’ts when you're looking for something real.
The 2025 Magnets of Attraction
Make your profile not just incrementally better but statistically unstoppable.
The Secret Behind the Most Noticed Profiles
They poured personality into their bio, nailed the Q&A sections, and their photos truly captured their vibe.
Pro tip:
Authenticity and effort are magnets of attraction. Fill your bio with genuine interests, show who you are with a 5-photo gallery, and let your personality shine. Your future match is waiting for the real you.
Beyond the Swipe
The metrics that matter when the thumb stops moving.
Dating Prime Time:
Sunday & Monday evenings are the perfect times to connect with people on the same page.
Pro tip:
Fit dating into your dynamic life with our 7-day streak program. Stay active: swipe or message daily for a week to unlock a free premium feature like a MegaLike or Boost!
Longest Streak:
132 consecutive days of messaging between - 2 people from Ukraine.
Pro tip:
Consistent communication is the secret sauce for deeper connections. Keep engaging, asking questions, and sharing to turn a swipe into a real connection.
The Fast Lane:
46% start chatting in under an hour.
Pro tip:
The clock starts ticking from the moment of the match. Don’t overthink it. Send the first “Hi” ASAP and start a meaningful conversation.
Real People. Real Privacy.
Date with peace of mind.
User focus groups indicated a strong demand for authentic connections, free from bots and fake profiles, coupled with the ability to control personal identity. Viber Dating addresses these needs by.
02
Maintaining discretion, with your dating profile remaining strictly separate from your main Viber account
03
Giving you the option to hide the dedicated Viber Dating tab for even more privacy.
04
Never notifying your existing Viber connections about your private dating activities.
01
Ensuring only verified Viber users can create profiles, and confirming that every user is registered with a mobile number.
Travel: Global Nomads
Do they travel for love, or love to travel?
53%
of our daters are meeting people nearby,
47%
are true digital nomads, connecting across multiple cities as they travel or work remotely. (Dating is their oyster!)
Most Likely to Swipe from a New City Every Week:
Users in Europe and Southeast Asia. If you are looking for someone to travel the world with, you know where to find them!
And here’s good news for our adventurers: Traveler Mode is gradually rolling out in the Philippines. This means you can use Viber Dating as soon as you arrive in the country, even with a foreign phone number. Locals and travelers can swipe on each other and make real international connections. And, we’re rolling it out to even more countries, so global dating will keep getting easier.
What Women Are Looking For in Dating Apps
Cracking the answer to the Universe's Oldest Question. Or at least trying.
We asked women in Viber’s official channels in key countries to spill the truth: what makes them interested in someone, what makes them run the other way, and how they really feel about meeting people online.
The "Hello" Factor
For more than half of female users, a respectful first message is the key conversation starter, followed by a witty comment and shared interest.
Pro tip: It goes without saying, but always be polite! Pair that respect with your unique sense of humor and a shared interest for the perfect recipe for a meaningful conversation.
The Biggest Advantage
Women highlight two major perks: 33% appreciate the convenience of meeting people outside their usual social circle, and 31% value the ability to chat before meeting someone in person.
Pro tip: Trust, comfort, and new horizons are key in modern dating. Maximize Viber's super app ecosystem to discover new people and transition smoothly from screen to in-person connection.
From Match to Meh
Top pitfalls bothering women: "Very slow replies," "Inconsistencies with the profile," and "Asking for personal info too soon."
Pro tip: Want to make a real connection? Be responsive, be authentic, and always respect boundaries. It's the fastest way to avoid the 'dealbreaker' pile.
The #1 Priority? Privacy.
A huge majority (over 65% in many regions) called "Better Privacy" their #1 request. The most-wanted feature? "Hide profile from contacts."
Pro tip: In Viber Dating, you can hide your profile from all your contacts or select individuals. No awkward bumping into your ex or coworkers. Your dating, your rules.
The Vibe Check
The Authentic Stories Your Profiles Tell.
Top 10 Global Interests
The Verdict:
Our users may have different interests, but sports and animals are universally loved!
Profile Deep Dive
Relationship Focus:
A majority of our female, male and non-binary users are seeking a serious relationship.
Top Emojis:
The Great Pet Debate:
33%
Cat Lovers
67%
Dog Lovers
If you’re dating in Serbia, you'd better have a pocket full of treats, nearly half of the Viber Dating population has at least one pet!
With a strong "Planning to get a pet" contingency, many Greek daters are in a transitional, exciting phase of life-looking for both a human partner and a furry one to start a new chapter with.
Cats are a girl's best friend: Women across the world are over one and a half times more likely to have a cat compared to men
Pro tip: Swipe right for a pet lover: Your profile pic with your furry friend isn't just cute, it's a conversation starter! It instantly signals your caring nature and can lead to purr-fect matches.
Zodiac Love Forecast
Most “Liked” Signs
Leo
(You're just so charming)
Capricorn
(Can't resist the main character)
Aquarius
(Love your witty banter)
Pro tip: Great profiles get noticed, but truly "liked" zodiac signs often show confidence, playfulness, and genuine interest. Be the vibe you want to attract!
Most “Selective” Signs
Sagittarius
(You've got a plan, we respect it)
Libra
(Perfection takes time)
Virgo
(You know what you want)
Being selective means you know what you're looking for, and we respect that! But hey, even the most discerning can make a quick judgment.
Pro tip: If you ever swipe left on someone you actually liked, simply tap 'Undo' to reverse that 'Dislike' to a 'Like.' It's completely free on Viber Dating, so you can always re-evaluate that potential connection!
Cosmic Connection:
Our couple that shares the most interests? Scorpio and Virgo!
Future Gazing: Dating Trends 2026
Decoding the evolving art of modern dating for the year ahead.
Investing in someone trumps swiping on everyone.
Pro tip: Give your thumb a break every now and then, and invest time and energy in deepening meaningful connections.
Compatibility is the new currency. Focus is shifting to emotional intelligence.
Pro tip: Update your bio to mention a non-physical trait you value.
Short, low-pressure meetups instead of full dinner dates.
Pro tip: A coffee during a walk could be the perfect first date. Or a drink in a nearby park after work.
Pro tip: Speaking of investing wisely and making meaningful connections, keep an eye out for our weekly Happy Hour. For one hour each week, you can see everyone who’s liked you - free. It's a simple way to cut through the noise and find mutual sparks.
Real Stories
The "Heart" of the report, where data pivots to real love stories. We're witnessing countless love stories unfold, proving our power to spark genuine bonds.
Ian & Johanna. Philippines.
An Unconventional Start, a Destined Connection
Ian and Johanna's Viber Dating match began with his unusual icebreaker:
"Who are your top 3 senators?" Her matching answers sparked an instant, flowing conversation that quickly became daily. Both felt 'the one' during their first meeting, experiencing an immediate, deep comfort.
Their advice: Be honest, focus on genuine connections, and take your time. The twist: They later discovered they'd almost crossed paths a year before matching – same spot, hours apart. A powerful reminder that the right people are sometimes already in your orbit, just waiting for the right platform to connect.
Vladislava & Viktor. Bulgaria.
A Simple “Hello” That Led to Everything
Vladislava and Viktor's journey began with his simple, thoughtful message: “Hello. How are you?" His authentic, smiling photo first caught her eye, but his mature, humorous mindset truly impressed her. They connected instantly; their conversation flowed naturally from the start, as if they were old friends. Their advice: "Sometimes all it takes is one person to text you 'Hello' to feel that something real could happen."
Lesya and Dmytro. Ukraine.
Life Begins After Forty
Lesya, living by the mantra "life begins after forty," found Dmytro on Viber Dating four months ago. His reserved, piercing Scorpio gaze instantly clicked with her – he was her very first like, and the feeling was mutual.
While their connection wasn't always easy, it felt warm, safe, and profoundly real. Dmytro calls their bond "magic," an irresistible draw, and Lesya agrees. She cherishes their unique dynamic: "He’s my little leo cub, and I’m his tame dragon."
They found each other, caught the same vibe, and are grateful to Viber Dating for bringing them face to face.
You Made It to the End!
We hope you are now even more ready to be yourself, meet people like you, and swipe with intention to make meaningful connections.
Real People. Real Connections.™
* Findings are based on anonymised, aggregated user statistics and voluntary internal surveys among Viber dating users conducted during 2025 in the Philippines, Vietnam, Greece, Ukraine, Bulgaria, Serbia, and Bosnia and Herzegovina.
This report is for informational and entertainment purposes only. Insights regarding profile trends and tips represent historical correlations and do not guarantee future matchmaking results or dating success.
© 2026 Viber Media S.à r.l.